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University of Connecticut
UCONN Extension

​​The Brief: UConn Extension's agricultural program needed a documentary series spotlighting Connecticut's most successful entrepreneur-farmers — telling their stories in a way that could drive real economic impact for each of them.

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What We Did: Over three years, our three-person team traveled the entire state to document these farmers' stories and daily lives — from urban growers in the cities to rural operations in the countryside. Each farmer received their own dedicated episode, capturing what made their business work.

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The Outcome: The films did more than tell a story — they moved the needle. Each featured farmer saw an increase in sales, and the series helped secure grant funding through the program. A three-year partnership with measurable economic impact for the people it profiled.

UCONN

UCONN

UCONN
Getting to the Root:  Ethnic and Specialty Crops with Juliet Muhenga

Getting to the Root: Ethnic and Specialty Crops with Juliet Muhenga

10:01
Getting to the Root:  Sunset Farm

Getting to the Root: Sunset Farm

09:36
Getting to the Root: Growing Microgreens with Hartford Plant Company

Getting to the Root: Growing Microgreens with Hartford Plant Company

07:27
Getting to the Root: Cut Flower Farming at Eddy Farm

Getting to the Root: Cut Flower Farming at Eddy Farm

08:37

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