The Brief: Adidas brought Daniel into their Creators Network to produce social media content, assigning him to the New York Red Bulls — capturing the club, its players, and the brand's product drops for a national audience.

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What We Did: Across the partnership, we shot and filmed the Red Bulls players during matches, traveling nationally with the team as they played on the road. We shot for a sneaker-release photography end to end — concepting, producing the shoots, editing, and delivering the final assets. also Directed a national commercial for Red Bull energy drink featuring the Red Bulls players, running a four-person production team.

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The Outcome: A national creative partnership with the world's dominant football brand — spanning live match coverage, product launches, and broadcast. The work opened the door to a credential few can claim: being brought on years later by FIFA for the 2026 World Cup.